Thurs 15th June 2023, London
Bringing together the ecosystem of professional services marketers, thought leaders and leading-edge technologies.
What happened on the day
The inaugural CMO Series Live event brought together the entire professional services marketing ecosystem with leading-edge technologies for a full day of best-practice learning and networking at The Brewery on Chiswell Street.
After months of planning the day culminated in:
- 10 sessions
- 12 exhibitors
- 100+ firms
- 200 octopuses!
Our fantastic line-up of speakers and technology partners covered a whole host of content across two streams, focusing on both marketing strategy and marketing technology. From the advantages of composable websites and using AI in content marketing, to the story of a successful legal rebrand, the sessions explored everything marketers in today’s firms need to equip them for success.
The day of content was followed by a summer party for an evening of drinks, music, and food in the sun.
Big thanks!
A huge thank you to everyone who joined us on the day and our team for making CMO Series Live a reality. A special thank you to our speakers who provided world class content and insights throughout the day.
And massive thanks to our digital partners and exhibitors for helping move the entire industry forward with their best-in-class technologies and marketing solutions: 3chillies, Headspace Limited, Intapp, Lexology, Litera, Living Group, Mondaq, Novicell UK, Peppermint Technology, Ridgeway Digital and Vuture by Marigold.
Featuring speakers from...
Agenda
8:30
Registration, welcome refreshments and networking
9:30
Opening Keynote from Passle: The motivations for digital transformation
Connor Kinnear, Chief Marketing Officer at Passle
STREAM ONE: MARTECH BREAKDOWN
STREAM TWO: MARKETING STRATEGY
10:00
STREAM ONE: MARTECH BREAKDOWN
Enter composable: The future of website architecture
Mikkel Keller Stubjær, Head of Development at Novicell
Chris Eatherton, Digital Marketing Delivery Director at AlixPartners
STREAM TWO: MARKETING STRATEGY
Cranking up your content marketing: What GCs want
Samuel Page, Marketing Director at Passle
10:50
STREAM ONE: MARTECH BREAKDOWN
The data down-low: How Weightmans transformed data for BD
Sarah-Jane Howitt, Business Development and Marketing Director, Partner at Weightmans
STREAM TWO: MARKETING STRATEGY
Broadcasting your brand: how to build a successful podcast
Charlotte Knight, Marketing & Communications Manager at Passle
Gemma Lyon, Head of Marketing Communications, Macfarlanes
11:40
STREAM ONE: MARTECH BREAKDOWN
Inside the build of a law firm website
Alex Walker, Digital Marketing & Performance Manager at Lewis Silkin
Phil Tyler, Digital Lead – Marketing Communications at Lewis Silkin
Bryan Archer, Co-owner at 3Chillies
STREAM TWO: MARKETING STRATEGY
Behind the scenes of a digital-first business
Mary-Anne Russell, Managing Director, Marketing and Sales Enablement at AMS
12:25
Lunch & networking
13:30
STREAM ONE: MARTECH BREAKDOWN
AI in Content Marketing – Passle’s experience so far
Freddy Dobinson, Head of Client Experience at Passle
Barney O’Kelly, Head of Digital Marketing at AlixPartners
STREAM TWO: MARKETING STRATEGY
The story of a successful rebrand: Travers Smith
Julie Stott, CMO at Travers Smith
14:15
Exhibitor pitch
14:45
Break & networking
15:00
Cutting through the noise: 4 simple steps to deliver effective Content Marketing
Kelly Davison, Marketing Manager at Boodle Hatfield
Raj Aujla, Head of Communications at Charles Russell Speechlys
Naomi Butson, Corporate Communications Manager at Marks & Clerk
Nilam Vora, Senior Strategic Initiatives Manager at Linklaters
15:45
How to successfully build a website at enterprise scale: Ankura’s journey
Crossley Sanford, Managing Director, Marketing & Communications at Ankura
16:30
Closing comments
16:45
Evening entertainment
Agenda is subject to change
Speakers
Exhibitors
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